How to identify your best customers

How to identify your best customers

We find some clients are daunted by the data they have collected, so tend not to delve to deeply.┬áDon’t be scared of data, trust us it isn’t difficult to extract valuable information from it. All you need is the questions…

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How valuable are your guest customers?

How valuable are your guest customers?

Why do companies spend so much time converting guest customers into members? Simple, the guest customers┬áreporting in e-commerce platforms is poor to non existent. As great as e-commerce platforms like Magento are, they’re no one’s friend when it comes to…

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Restrictive e-commerce reporting

Restrictive e-commerce reporting

There are some truly great e-commerce platforms out there for businesses to set up their online customer channel. When people make a decision on which one they will go with it is generally comes down to CMS, prettiness, ability to…

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Three step marketing analysis

Three step marketing analysis

Often referred to as actionable customer insight, marketing communicating analysis pinpoints where to target a customer segment, how to tailor your message and even your creatives. If used effectively, the knock on effect of such knowledge is increased engagement, loyalty…

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Serving the connected consumer

Serving the connected consumer

More people accessed the internet via a mobile device in 2011 than there were internet users in 2000. This growth in connectivity creates a multitude of opportunities and challenges for companies trying to influence a consumer’s purchasing habits. Key outcomes…

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