Are you catering to the mobile consumer?
The increasing adoption of smartphones and tablets means it is vital that your e-commerce marketing is tailored for mobile devices.
Using social media to increase traffic
Social media should be included as an important e-commerce consideration, but knowing what platform to invest in is key.
Making buying easy – Appealing to consumer apathy
Making buying easy – Appealing to consumer apathy When customer churn becomes a big problem for your e-commerce store, it may be time to review your website design and layout. A complicated or lengthy check-out process is one of the…
3 myths about online consumer reviews
Online customer reviews have earned a poor reputation over recent years, but they could be the key to improve customer churn in your store.
What’s your industry’s average email open rate?
What’s your industry’s average email open rate? Email is a vital tool in e-commerce marketing. As a simple and effective method of connecting with consumers, email can easily deliver tailored advertising straight to the inbox of specific audiences. However, it…
What e-commerce stores can learn from offline retailers
What e-commerce stores can learn from offline retailers There has been much debate around the pros and cons of both e-commerce and bricks and mortar retailing, with many people assuming the convenience of online stores will soon make offline retailing…
The 4 e-commerce customer metrics that matter
There is a lot of talk about customer e-commerce metrics and how they keep your online store on track. With so many you could focus on it can get very confusing and you can waste a lot of time focussing…
Where do e-commerce sites generate traffic from?
The explosion of new technologies has created new channels for e-commerce sites to generate traffic from. This means e-commerce sites need to better manage their integrated marketing communications. To do this effectively they need to know where e-commerce sites generate…
