Are you catering to the mobile consumer?
The increasing adoption of smartphones and tablets means it is vital that your e-commerce marketing is tailored for mobile devices.
The increasing adoption of smartphones and tablets means it is vital that your e-commerce marketing is tailored for mobile devices.
Social media should be included as an important e-commerce consideration, but knowing what platform to invest in is key.
Making buying easy – Appealing to consumer apathy When customer churn becomes a big problem for your e-commerce store, it may be time to review your website design and layout. A complicated or lengthy check-out process is one of the…
Online customer reviews have earned a poor reputation over recent years, but they could be the key to improve customer churn in your store.
What’s your industry’s average email open rate? Email is a vital tool in e-commerce marketing. As a simple and effective method of connecting with consumers, email can easily deliver tailored advertising straight to the inbox of specific audiences. However, it…
What e-commerce stores can learn from offline retailers There has been much debate around the pros and cons of both e-commerce and bricks and mortar retailing, with many people assuming the convenience of online stores will soon make offline retailing…
There is a lot of talk about customer e-commerce metrics and how they keep your online store on track. With so many you could focus on it can get very confusing and you can waste a lot of time focussing…
The explosion of new technologies has created new channels for e-commerce sites to generate traffic from. This means e-commerce sites need to better manage their integrated marketing communications. To do this effectively they need to know where e-commerce sites generate…