5 ways to boost word-of-mouth referrals to your site
E-commerce isn't really about ones and zeros and over-the-top internet jargon – it's about people. After all, your customers aren't just figures on a graph or an email address. Instead, they are individuals who can spread the word of your business just as they would for a physical store.
Despite this, many e-commerce sites won't have considered ways to create a word-of-mouth buzz around their products and service. This means they are missing out on reaching a whole new audience that might be useful for achieving business goals.
So what can companies do? Well, here are five ways for e-commerce firms to boost their word-of-mouth marketing:
1) Offer something that is worth sharing
In a world where companies are fighting one another for customer loyalty, it isn't enough to just offer products over the internet. As a result, there is a real need for e-commerce businesses to provide customers with something that is actually worth telling other people about.
One of the best places to start will be with optimising your website and product offerings – your point of difference should be that your e-commerce site is easier, faster and simple to deal with.
However, there are many different ways to provide a service that individuals want to share. Whether it's quirky information or a unique e-commerce marketing strategy, giving people a reason to talk about your company is going to be essential.
2) Use the right analytics software
E-commerce analytics are going to be the bread and butter of any attempts to improve the connections you have among potential customers. This software can make it easy to understand which pages your customers are visiting, as well as how much time they are spending on your website.
Once you have this information, you can begin to optimise your offering to meet these needs. If individuals love one type of content or information you have online, then you can expand on this, bulk it out and build a site which is even more appealing to savvy shoppers.
3) Target your best customers
Some customers are more valuable than others, both in the financial sense and when it comes to word-of-mouth marketing. The challenge for companies is to find these valuable customers and make sure they are also brand ambassadors for your company.
Having analytics software in place will help you identify these individuals, but the next step is to then target them and make the feel special. Offering exclusive deals to your best customers will not only ensure they are telling all your friends, it will also help you build a stream of steady business.
4) Think digital
Just because word-of-mouth is something that can be harder to create for an e-commerce site, doesn't mean there isn't a digital solution. Word-of-keyboard connections can be just as useful when it comes to spreading the reach of your brand.
To do this, think about the online presence all of your consumers have. While most will have a social media profiles, there are a whole range of different ways people can be connected online. Targeting these channels, through special offers for referrals and unique codes that can be given out to influencers among your target consumers, is an easy way to create word-of-keyboard connections.
5) Keep delivering
Once you give people a reason to talk about your business, the trick is going to be following up with the same great service. After all word-of-mouth marketing is effective when it keeps spreading – one person tells two friends who then tell four more people until you have a powerful customer base. However, it only takes one example of poor service to break this chain and undo all of the hard work you have put in.
By finding your point of difference, targeting your best customers through the right channels and then delivering on the expectations customers have, companies will be able to build a turbo-charged e-commerce platform.