Three step marketing analysis

Three step marketing analysis

Often referred to as actionable customer insight, marketing communicating analysis pinpoints where to target a customer segment, how to tailor your message and even your creatives. If used effectively, the knock on effect of such knowledge is increased engagement, loyalty…

Continue Reading
Serving the connected consumer

Serving the connected consumer

More people accessed the internet via a mobile device in 2011 than there were internet users in 2000. This growth in connectivity creates a multitude of opportunities and challenges for companies trying to influence a consumer’s purchasing habits. Key outcomes…

Continue Reading